Brand Strategy Leader.
CULTURE-LED Storyteller.
Inclusive Innovator.
Kirstyn Nimmo helps global brands thrive by combining strategic rigor, cultural insight, and inclusive business practices.
Kirstyn Nimmo is an award-winning brand strategist with 15+ years of experience building integrated platforms, launching breakthrough campaigns, and guiding creative strategies for some of the world’s most recognized brands. She has partnered with industry leaders including Unilever, L’Oréal, Amazon, TikTok, and HBO, to transform ideas into strategies that deliver measurable growth, brand strength, and lasting impact.
In addition to senior strategy roles at leading creative agencies, she founded GOOD WORX, a consultancy helping organizations integrate equity and cultural relevance into their core business and storytelling. With a global perspective shaped by studies and work across five continents, Kirstyn combines strategic precision with cultural fluency to inspire teams and audiences to act, innovate, and create change.
honors & awards
🏆 The White House: Office of Public Engagement Honoree
🏆 Anthem Awards: Education Equality Award, Civil Rights Award, DEI Awareness Award
🏆 Shorty Social Good Awards: Social Justice Award
🏆 Women In Innovation: Honoree
🏆 AdAge: Top DEI Initiative
PRESS & MEDIA FEATURES
Kirstyn’s work in inclusive business and cultural strategy has inspired audiences around the world and is featured by top-tier media.
Forbes
adage
digiday
ceo world
campaign us
afrotech
mediapost
Forbes adage digiday ceo world campaign us afrotech mediapost
proven impact
“Kirstyn is exceptional. Her thoughtfulness and care is evident to clients and she establishes extremely trusting relationships. Kirstyn is solution-oriented and has an amazing ability to look at the big picture when thinking through solutions. Her perfect balance of urgency and calm give everyone around her confidence and inspires an optimistic and productive approach to moving forward.”
— Kristen stahl-king, attn
“Kirstyn is one of the sharpest and most strategic minds I've worked with. She motivates, manages, and leads teams and projects with authority, accountability, and purpose. Her ability to drive revenue and brand differentiation through meaningful, integrated impact strategy is unrivaled. I highly recommend her to lead any team looking to create award-winning and purpose-first work.”
— Jason Syptak, Wave Consulting
“I was honestly blown away by Kirstyn’s session. She shared so much relevant content and her examples spoke to a broad group of stakeholders. I'm super grateful for our work together, and have been receiving lots of positive feedback from our team. Her session was exactly what folks needed.”
— SAM HOSEIN, INSTRUMENT
“Kirstyn is polished and poised at all times, intensely reliable, with a sharp analytical mind. She has no difficulty viewing problems from many angles to find the best solution. She's a complete joy to work with and a team player, which matters deeply to clients and colleagues whose respect she easily earns.”